Born of the Mother of Invention

Oregon Nursery Association – Digger Magazine, July 2008

In the years following World War II, the U. S. economy boomed. Two factors that fueled the surge – an expanding housing market and the development of an interstate highway system – proved especially important for Oregon nurserymen. Increased demand for ornamentals and shade trees, in combination with fast, cost-effective shipping, opened the door to national markets for the first time.

But change was required for those who wished to seize this opportunity. The technology that had sufficed during the 1930s and 1940s was no longer sufficient to keep Oregon growers competitive. Continue reading Born of the Mother of Invention